Project Snapshot
- Client: The Bramhall Team (Churchill Properties)
- Industry:Residential Real Estate
- Location: Wakefield, MA
- Services: Pre-Market Social Media Video & Drone Tour
- Distribution: Instagram (Organic)
- Result: 80,000+ Pre-Market Views, 100+ Open House Groups, Sold $125K Over Asking
The Opportunity
When homeowners need to buy their next home before selling their current one, timing and price maximization are everything. For 16 Beebe Lane in Wakefield, MA, the goal was to build high demand before the property ever officially hit the MLS, ensuring maximum leverage for the sellers during opening weekend.
Rather than waiting for the official listing launch, The Bramhall Team leveraged early social media video content to target local buyers, generate pre-market buzz, and pack the upcoming open house.
The Strategy
We produced a social-first video tour designed to capture local scroll-stop attention on Instagram during the pre-listing window.
The content focused on lifestyle highlights, neighborhood context, and key property features to create instant emotional resonance. By releasing the video prior to active listing status, the campaign primed the local market, turning casual viewers into eager attendees ready for opening weekend.
When early pre-market offers came in over asking, the data from the video engagement indicated a much larger pool of prospective buyers. The team stayed the course, using the video momentum to funnel all interest directly into a single open house weekend.
Organic Performance & Measurable Impact
The pre-market video generated immediate local reach on Instagram without paid promotion:
80,000+ organic local views before the home officially hit the market
Multiple pre-market showings and early off-market offers
100+ buyer groups packed into the weekend open house
15+ competitive offers generated
Sold for $125,000 over asking price, setting one of the highest price-per-square-foot benchmarks in the neighborhood
Looking to elevate your next residential listing with organic, social-first video and photography? Explore our Residential Video Services to see how we help homes stand out and sell faster.
Execution Highlights
Pre-market teaser editing optimized for local Instagram distribution
Focused on architectural features, layout flow, and lifestyle appeal
Strategically timed release to build urgency ahead of opening weekend
Zero paid promotion or ad spend required
Why This Partnership Works
Marketing shouldn’t start on launch day. Using video content in the pre-market phase allows agents to:
- Build an active pipeline of interested local buyers prior to MLS launch
- Drive massive, concentrated foot traffic to opening weekend open houses
- Create competitive multi-offer environments that drive sales prices well above ask
- Demonstrate clear marketing value to prospective sellers looking for a seamless transition
Takeaway
Strategic video marketing delivered before a home hits the market changes the selling dynamic entirely. By turning video views into real-world open house foot traffic, agents can create intense buyer competition and achieve record-breaking sale outcomes for their clients.