Project Snapshot
- Client: Supercharged Entertainment
- Industry: Experiential Entertainment / Attractions
- Location: Edison, NJ · Wrentham, MA · Oakdale, CT
- Services: Social Media Video Production, Full Facility Fly-Throughs, Photography
- Engagement Timeline: 2021 – Present
- Role: Ongoing creative and marketing content partner
The Challenges
Supercharged Entertainment is a rapidly expanding experiential entertainment brand with aggressive growth goals across multiple markets. Each new location needed to:
- Launch with immediate visibility
- Communicate scale, energy, and experience online
- Build local audiences quickly on social platforms
- Maintain brand consistency while adapting to different facilities
Traditional marketing assets alone couldn’t fully convey the immersive nature of their venues or keep pace with expansion.
The Strategy
We partnered with Supercharged as an ongoing content provider, creating a repeatable, scalable video system that could be deployed at every location.
Rather than one-off campaigns, the focus was on building a library of high-performing, social-first assets including cinematic facility fly-throughs, short-form social videos, and supporting photography that Supercharged could continuously deploy across marketing channels.
As new locations launched, we replicated and refined this approach, ensuring each facility opened with proven content formats already optimized for engagement and growth.
Measurable Impact
Across all locations, our video content has become a core asset within Supercharged Entertainment’s marketing ecosystem.
Instagram Growth (Organic)
- Edison, NJ: Nearly 1,000,000 followers
- Wrentham, MA: 80,000+ followers
- Oakdale, CT: Grew from ~20,000 to 30,000+ followers
TikTok
- Edison, NJ: 74,000 followers · 2.9M likes
- Wrentham, MA: 385,000 followers · 12M likes
- Oakdale, CT: 31,700 followers · 787K likes
These results reflect sustained, organic growth across multiple platforms, supported by consistent, high performing video content deployed at scale.
Supercharged attributes a significant portion of their growth to the marketing content produced as part of this partnership.
Execution Highlights
Edison, NJ (Launch Supported in 2023)
- Assisted with pre-launch and launch-phase content
- Produced large-scale facility fly-throughs and high-energy social clips
- Focused on content designed for virality and shareability
Wrentham, MA (Partnership Began 2021)
- Regularly produced social media videos and fly-through content
- Captured photography for marketing and promotional use
- Helped establish a strong organic social foundation
Oakdale, CT (Ongoing Content Support)
- Produced social media video content tailored to a smaller-market facility
- Maintained brand consistency while scaling content appropriately
Why This Partnership Works
- Social-first video tailored to platform behavior
- Repeatable content systems that scale with expansion
- Consistent visual language across all locations
- Ability to move quickly and capture content on-site
- Long-term collaboration rather than one-off production
Takeaway
For multi-location brands, growth isn’t driven by a single viral moment, it’s built through consistent, high quality content that can scale.
By serving as an embedded creative partner, we help Supercharged Entertainment launch faster, grow audiences organically, and maintain momentum as they expand nationwide.