Project Snapshot
- Client: DiPietro Group Real Estate
- Industry: Luxury Residential Real Estate
- Location: Windham, NH
- Services: Social Media Drone Tour, Listing Photography
- Distribution: Instagram (Organic)
- Result: Sold in under 8 weeks for $2.2M
The Challenges
This Windham property needed to stand out quickly in a competitive luxury market, while clearly communicating curb appeal, layout, and overall livability. The goal was to create a cohesive visual package including video and photography that felt native to social platforms and helped drive early momentum without relying on paid promotion.
A key requirement was collaboration with the listing agent to ensure the content aligned with the broader marketing strategy and buyer expectations for a home at this price point.
The Strategy
We produced a social media drone tour designed to feel immediate, fluid, and approachable for online viewers.
The video opens outside to establish the property and surrounding setting, then transitions directly through the front door into the interior, creating a natural, uninterrupted introduction to the home. This
exterior-to-interior flow allows viewers to quickly understand both curb appeal and interior layout within a short-form format optimized for social media.
In addition to video, we captured the full set of listing photography, ensuring visual consistency across platforms and giving the agent a complete media package to support launch.
All distribution and growth were 100% organic, driven by collaboration with the listing agent and platform native storytelling.
Measurable Impact
Recent Sale (2025):
- Listed: March 26, 2025 — $2,197,000
- Contingent: May 13, 2025 (approximately 7 weeks)
- Sold: May 19, 2025 — $2,200,000
For context, the same property was previously listed in 2020 at $1.3M and removed after approximately four months. The 2025 relaunch paired with a modern, social-first media strategy resulted in a significantly faster path to contract and a higher final sale price.
Execution Highlights
- Exterior-first drone approach to stop the scroll
- Smooth transition through the front door into interior spaces
- Social-optimized pacing and framing
- Full listing photography captured alongside video
- Close collaboration with the listing agent on creative direction
Why This Partnership Works
- Drone-led tours establish context and curb appeal immediately
- Exterior-to-interior flow mirrors how buyers mentally enter a home
- Social-first edits encourage engagement and sharing without paid spend
- Unified photo and video packages create a polished, professional launch
Takeaway
The combination of a cinematic drone tour and cohesive listing photography helped create early visibility and consistent presentation across social platforms and listing channels.
The property went under agreement in roughly seven weeks and closed shortly thereafter, demonstrating how well-executed, organic social content can support speed-to-sale for luxury residential listings.