Project Snapshot
- Client: InterContinental Boston
- Industry: Luxury Hospitality / Class A Commercial Real Estate
- Location: Boston, MA (Waterfront / Rose Kennedy Greenway)
- Services: Cinematic Video Production, Website Hero Video, Social Media Assets, Photography
- Engagement Timeline: Two-Phase Project (Post-Renovation + Luxury Repositioning)
The Objective
Following a major renovation of the lobby and restaurant spaces, InterContinental Boston needed to reintroduce the property as a premium, modernized asset within one of the most competitive hospitality and mixed-use real estate markets in the country.
The goal extended beyond hotel marketing and needed to:
- Communicate scale, flow, and architectural quality
- Highlight the building’s relationship to its surroundings
- Elevate the perceived value of the asset online
- Support long-term brand positioning for ownership and management
Phase One: Pre-Renovation Architectural Fly-Through
Our initial engagement took place prior to any renovations, with the goal of capturing the existing lobby and restaurant spaces and establishing the building’s architectural presence and urban context.
The fly-through begins above the Rose Kennedy Greenway, setting the scene before flowing through the front entrance, lobby, and restaurant. The camera then exits the rear of the building and lifts above the Boston Tea Party Museum, reinforcing the property’s waterfront location and visibility.
This phase focused on spatial continuity, flow, and context—providing a clear visual understanding of the asset before transformation.
Phase Two: Modular Event & Ballroom Showcase
Following the initial fly-through, we were brought back to document InterContinental Boston’s modular ballroom and event spaces while the property was fully operational.
During this shoot, the hotel was hosting two weddings simultaneously, each with ceremony and reception rotations. We flew drones through the ballrooms while staged for both configurations, capturing the scale, flexibility, and transition capability of the spaces.
This phase highlighted the asset’s ability to support multiple concurrent events—an important consideration for event planners, sales teams, and ownership groups evaluating revenue-generating square footage.
Phase Three: Post-Renovation Luxury Repositioning
Following the completion of major renovations, InterContinental Boston engaged us for a third time to create a new hero video and photography suite focused on luxury, experience, and lifestyle.
This phase marked the property’s official repositioning after renovation. We casted actors to represent a modern luxury guest experience and directed scenes throughout the newly renovated lobby, bar, and restaurant.
The video now serves as the primary website banner, becoming the first impression for visitors to the property online.
Measurable Impact
Organic Digital Growth: Post-renovation video content drove sustained organic growth across Instagram and TikTok, significantly increasing social reach and website hero video engagement without relying solely on paid ad spend.
#1 Hotel in Boston (Condé Nast Traveler): The post-renovation video and photo assets anchored the property’s digital relaunch, contributing to its recognition as the #1 Hotel in Boston.
Top U.S. News Travel Ranking: Selected as one of the Top Hotels in Boston in U.S. News Travel’s Best Hotels Rankings.
Primary Digital Banner: The post-renovation hero film serves as the primary website entrance video, establishing instant visual positioning and increasing initial dwell time for online visitors.
Sales & Event Acceleration: Ballroom drone assets provided sales teams with dynamic spatial proof, directly supporting event and wedding bookings for modular revenue-generating spaces.
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Deliverables
- Cinematic architectural fly-through video
- Lifestyle-driven website hero video
- Social media video assets
- Full photography coverage of renovated spaces
Each asset was designed for multi-channel use, supporting digital marketing, web presence, and brand
positioning.
Real-World Impact
The post-renovation video and photography assets became central to InterContinental Boston’s digital presentation following the completion of upgrades.
Subsequently, the hotel was named- #1 Hotel in Boston by Condé Nast Traveler and recognized among the
Top Hotels in Boston in U.S. News Travel’s 2025 Best Hotels Ranking.
The video and photo content were used across the website marketing campaigns, and social platforms, helping reinforce the property’s repositioning and premium status within the Boston market.
Why This Matters for Commercial Real Estate
For large-scale, high-value assets, digital presentation directly impacts perceived value.
Cinematic fly-throughs and lifestyle-driven hero content help communicate renovation investment,
showcase spatial flow and architectural intent. Position assets competitively within dense urban markets, support leasing, branding, and long-term valuation.
Takeaway
This project demonstrates how cinematic video and photography can be used as a commercial real estate positioning tool, not just a marketing asset.
By combining architectural storytelling with lifestyle narrative, we helped reposition a landmark Boston property and elevate how the asset is experienced online.